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How to grow your Business using LinkedIn

Sun, 10 Apr 2016 by Kathleen Hawkins

Your goals for using LinkedIn to grow your chapter or your business should be:

* To avoid time wasters- when you want to get up the chain of command and to a specific person, use linked in to make a connection. This will avoid having to leave messages or work past gatekeepers.

            * To expand and build existing relationships

            * To build credibility with your content and posts.

            * To meet new leads by using groups to make strategic connections

            * To cultivate and create a trust before you try and sell.

Key pointers to obtain LinkedIn success:

1.     Update your profile as much as possible. Have a professional portrait. Meet and connect with several hundred to several thousand people.

2.     Get active in groups and use those groups to create connections and then connect with the connections

3.     Showcase your work with videos, slides, interviews, etc.

4.     Ask for endorsements and recommendations

5.     Sync your LinkedIn and Twitter accounts

6.     Create a LinkedIn company page and then involve your employees and customers by engaging them to create activity on that page.

7.     Remember, when someone put the word LION next to their name in LinkedIn that means they want to connect with everyone. You can send them a 1st-degree connection.

8.     Enhance your personal brand by creating a custom URL for your LinkedIn public profile.

9.     When trying to make a strategic connection with a company, NEVER connect with everyone you can find. Instead, hone in on one or two connections and personally ask for their assistance with the call to action you desire. They have accepted your connection, so it is not spam.

10.  Export connections monthly.

Follow these basic steps:

You can export a CSV file of your connections from the Contact Settings page. Note: Only the full name, email address, current employer, and position are exported.

To export your connections list, Log into Linked in:
Move your cursor over Connections at the top of your homepage and select Keep in Touch.
Click the Settings icon near the top right to reach the Contact Settings page.
Under Advanced Settings on the right, click Export LinkedIn Connections.
Enter the security verification text if prompted and then click Continue.
Click Export.
Save the file somewhere you can easily find it, like your computer's desktop.
Open the file and print (optional).

If you're using Internet Explorer and you see a yellow pop-up blocker across the top or bottom of the page, click the yellow bar, select Save As, and then save the file somewhere you can easily find it. 

• The CSV and vCard formats do not support all characters. As a result, languages with extended character sets such as Chinese, Japanese or Hebrew are not supported.
• You can't currently export a list of your contacts that are not 1st-degree connections.
• If you're exporting your connections because you have a duplicate account:
• Remember to close your extra account.
• To import your connections list to another LinkedIn account, make sure you've saved the file in a location you can find, and then follow the instructions for importing contacts.
• Learn more about duplicate accounts. 

Remember, it is imperative to have a strategy. Have a goal to build a relationship. Make a connection and follow through. Use groups to build your authoritative stance.