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Entrepreneurial Empowerment Tip 8 Are You Confusing Your Audience?

Fri, 24 Oct 2014 by Kathleen Hawkins

 

Tip 8  Are You Confusing Your Audience?

This week's Entrepreneurial Empowerment Tip- Don't devalue you and your business as an authoritative figure in your industry by confusing your audience and messing with your brand. Watching business owners do nothing is painful. But, watching business owners hustling around doing too much — all leaving them feeling busy, broke and bummed? Worse! Be sure to build a prosperous business doing one thing well first before bringing in a new product, good, or service. More importantly, make sure everything you do works in your Brand's identity and doesn't make you look like you are desperate to earn a Buck!